Graphic Designer | March 2024 – Present

• Directed branding approach and creative execution for all incoming customers in the enterprise segments

• Managed and maintained art direction for 50+ customer B2C brand identities, establishing scalable templates that reduced onboarding time by more than 25%

• Implemented UI/UX improvements in Figma, streamlining customer brand websites in collaboration with Product & Engineering

• Produced short-form video content with motion graphics and captions for organic and paid social campaigns

Associate Graphic Designer | December 2019 – March 2024

• Owned creative execution for all incoming customers in the enterprise segments

• Delivered high-quality, high-impact promotional and informative assets across social, print, and third party placements

• Created unified custom illustrations in a brand-specific art style for the All-In-One Membership Platform print sales booklet, then repurposed illustrations across additional digital and physical sales enablement, social, and third-party promotions

• Executed the rollout of the Membersy rebrand in tandem with the Art Director, Marketing Director, and internal stakeholders; created tools; and provided documentation to support individuals implementing new brand assets throughout the company

Creative Content Creator | Jan 2022 – Nov 2022

• Directed on-set for Plated Stories cookbook, collaborating with the volunteer creative team (food stylist, creative director, and photographer) to capture the cover image and promotional imagery for launch

• Managed communications between volunteer creatives and internal stakeholders for Plated Stories, and quarterly fundraising events across 7 cities as a creative liaison

• Led creative approach to the promotion of the published cookbook as a fundraising project for refugees, survivors of trafficking, and asylum seekers

• Developed 15+ social media videos with motion graphics and managed 150+ design requests across physical and digital mediums, prioritizing brand-consistent deliverables for a 300+ employee organization over 11 months

Community Engagement & Creative Coordinator | Jan 2019 – Dec 2019

• Art-directed the 2020 & 2021 annual reports, transforming data about community impact into visual narratives through illustrations, infographics, and collaborated with internal stakeholders to iterate on designs

• Co-directed and produced video concepts for social campaigns, scripting and storyboarding for communications, brand awareness, and fundraising

• Led creative direction and executed design for all departments while ensuring brand consistency across physical and digital mediums for internal and external stakeholders

Shreveport-Bossier Tourist Bureau • Shreveport, LA • 2021

• Self-managed and prioritized to meet all content requirements and delivery deadlines

• Produced 10 content pieces across Reels and Stories to Meta apps for 318 Restaurant Week, driving 8K+ reach for local restaurants

• Featured talent in styled photoshoots promoting local restaurants, Ki' Mexico and Flying Heart Brewing

• Guest writer for the Shreveport-Bossier Convention and Tourist Bureau blog and promotional brochures, pairing food photography with editorial storytelling